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Traditional marketing methods are dying. Web presence is essential for all businesses, not just electronic shopping carts. If small businesses wish to stay competitive on a local level, they will have to adequately market themselves on the web. Geo-segmentation technology has made it possible for a business based in Monterey market directly to individuals located in Monterey. These businesses can then take steps to make sure their websites drive traffic to their local storefronts. FlatRateWeb offers services that allow individuals to quickly build an e-presence with an emphasis on maximizing ROI.